Go back to job listings

Digital Marketing Strategist

Job Description

Digital Marketing Strategist

Position Summary

The Digital Marketing Strategist is responsible for developing and implementing digital marketing strategies that utilize SEM, SEO, Google Adwords, Facebook, YouTube and other social media, blogging, press releases, email, and content creation. This includes campaign set-up, optimization, and reporting on platforms such as Google Adwords and Facebook Business. There is also a heavy focus on creative copywriting and editing for websites and social media as well as print, video, and radio. The ideal candidate is a creative wordsmith who is analytically-minded and results-driven.

Responsibilities

  • Create and implement effective digital marketing plans
  • Digital Advertising Campaigns: create, monitor, and optimize PPC and PPI campaigns on platforms such as Google Adwords and Facebook Business
  • Search Engine Optimization: perform SEO website audits, strategic planning, optimization, content creation, and reporting
  • Social Media: develop strategy, content calendars, content, and reports for Facebook, Twitter, YouTube, and other social media platforms
  • Copywriting: develop creative copy for websites, blogs, social media, email, digital and print advertising, product marketing collateral, radio, reporting, research, social media, and other forms of marketing copy
  • Content Management: make updates to websites using content management systems such as ExpressionEngine and WordPress
  • Analysis and Reporting: measure results, provide insightful analysis, and report on the success of digital marketing initiatives
  • Research and understand the latest digital trends and solutions and make recommendations to continuously improve clients’ online marketing
  • Develop strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution
  • Work closely with other team members and clients to integrate digital and offline strategies

Requirements

  • Minimum bachelor’s degree required
  • Minimum 1 year advertising/marketing experience required, 2+ years preferred in copywriting and digital marketing
  • Demonstrated creative copywriting experience
  • Excellent vocabulary, spelling, editing, and proofreading abilities
  • Google Adwords and Google Analytics Certifications preferred
  • Experience with social posts and paid advertising on Facebook, YouTube, LinkedIn, and other social media platforms
  • Working knowledge of Expression Engine, WordPress, or other content management systems
  • Passion for the marketing and advertising industry
  • Experience in formulating and implementing strategic plans
  • Excellent communication skills, including the ability to think on his/her feet during presentations, explain complex or technical information to non-technical people in simple terms, and persuasively sell ideas
  • Ability to see the big picture while ensuring the T’s get crossed

About Cull Group

Cull Group is a creative marketing and design firm founded in 1974 that emphasizes intelligent strategy throughout all we do. And we do a lot. Web development and design, SEO and PPC campaigns, social media, go-to-market strategy, branding, retail packaging, point-of-purchase displays, billboards, literature, video, copywriting, photography...you get the idea. There’s rarely a boring moment and it’s a great place to work if you’re curious, motivated, creative, clever, novelty-seeking, an independent thinker, self-educating, an excellent communicator, and eager to try your hand at new things.




Apply for this Position

* Required fields
First name*
Last name*
Email address*
Phone number*
Resume*

Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or paste resume

Paste your resume here or attach resume file

Cover Letter*
LinkedInLinkedIn profile URL:
Website, blog or portfolio:
Have you ever been convicted of a felony?*
If “Yes”, you have been convicted of a felony, please explain the circumstances around the conviction:
In 150 characters or fewer, tell us what makes you unique. Try to be creative and say something that will catch our eye!*
Which Google Certification exams have you passed?*
Are you Google Adwords certified?*
Are you Google Analytics certified?*
How many clients have you worked with on Google Adwords campaigns?*
How many corporate Facebook Pages have you managed?*
How many clients have you worked with on Facebook advertising campaigns?*
For how many websites have you performed Search Engine Optimization?*
What are the most important factors for improving Google search rank?*
What/how much experience do you have with Google Shopping and Facebook Shopping?
What/how much experience do you have with writing/developing a digital marketing strategy plan?
What types of copywriting experience do you have?*
What types of digital marketing services have you provided for an employer or client?*
Which of these content management systems have you used?
How do you rate your spelling accuracy?*
How do you rate your proofreading skills?*
Which of the following have you used?*
Please describe your ideal job:*
What are your salary requirements?*
What else would you like us to know?*
What is your 5-year career goal?*
Please attach at least 3 writing samples.*
Human Check*