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Digital Marketing Strategist

Job Description

 

Position Summary

The Digital Marketing Strategist is responsible for developing and implementing digital marketing strategies that utilize SEM, SEO, Google Adwords, Facebook, YouTube and other social media, blogging, press releases, email, and content creation. This includes campaign set-up, optimization, and reporting on platforms such as Google Adwords and Facebook Business. There is also a heavy focus on creative copywriting and editing for websites and social media as well as print, video, and radio. The ideal candidate is a creative wordsmith who is analytically-minded and results-driven.

Responsibilities

  • Create and implement effective digital marketing plans
  • Digital Advertising Campaigns: create, monitor, and optimize PPC and PPI campaigns on platforms such as Google Adwords and Facebook Business
  • Search Engine Optimization: perform SEO website audits, strategic planning, optimization, content creation, and reporting
  • Social Media: develop strategy, content calendars, content, and reports for Facebook, Twitter, YouTube, and other social media platforms
  • Copywriting: develop creative copy for websites, blogs, social media, email, digital and print advertising, product marketing collateral, radio, reporting, research, social media, and other forms of marketing copy
  • Content Management: make updates to websites using content management systems such as ExpressionEngine and WordPress
  • Analysis and Reporting: measure results, provide insightful analysis, and report on the success of digital marketing initiatives
  • Research and understand the latest digital trends and solutions and make recommendations to continuously improve clients’ online marketing
  • Develop strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution
  • Work closely with other team members and clients to integrate digital and offline strategies

Required Skills

  • Minimum bachelor’s degree required
  • Minimum 1 year advertising/marketing experience required, 2+ years preferred in copywriting and digital marketing
  • Demonstrated creative copywriting experience
  • Excellent vocabulary, spelling, editing, and proofreading abilities
  • Google Adwords and Google Analytics Certifications preferred
  • Experience with social posts and paid advertising on Facebook, YouTube, LinkedIn, and other social media platforms
  • Working knowledge of Expression Engine, WordPress, or other content management systems
  • Passion for the marketing and advertising industry
  • Experience in formulating and implementing strategic plans
  • Excellent communication skills, including the ability to think on his/her feet during presentations, explain complex or technical information to non-technical people in simple terms, and persuasively sell ideas
  • Ability to see the big picture while ensuring the T’s get crossed

About Cull Group

Cull Group is a creative marketing and design firm founded in 1974 that emphasizes intelligent strategy throughout all we do. And we do a lot. Web development and design, SEO and PPC campaigns, social media, go-to-market strategy, branding, retail packaging, point-of-purchase displays, billboards, literature, video, copywriting, photography...you get the idea. There’s rarely a boring moment and it’s a great place to work if you’re curious, motivated, creative, clever, novelty-seeking, an independent thinker, self-educating, an excellent communicator, and eager to try your hand at new things.




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